保障金融权益 助力美好生活– 邮储银行衡阳市分行金融教育宣传周活动见行见效

近日,邮储银行衡阳市分行紧紧围绕 “保障金融权益 助力美好生活” 主题,通过线上线下紧密结合的方式,开展多场景、立体式的金融知识普及与风险提示活动,全力维护金融消费者合法权益,不断提升金融教育普及度和客户服务质量。

深入校园社区,精准普及知识

针对校园师生和社区居民对金融知识的实际需求,该行专门组织专业团队走进衡阳师范学院及周边社区,开展 “金融知识面对面” 活动。在衡阳师范学院,珠晖区支行工作人员特别关注大一新生,结合校园常见的电信网络诈骗案例,生动阐释 “防范电信网络诈骗三不原则 —— 不轻信、不透露、不转账”,切实引导学生增强风险防范意识,守护好个人 “钱袋子”。活动现场,工作人员不仅发放金融消费者八项权益、反洗钱、反诈等宣传资料,还耐心解答师生及居民关于理财产品选择、信用卡合理使用、个人信息安全保护等方面的疑问,手把手帮助大家熟悉金融产品特点,认清金融营销中的常见风险点与易误导环节。

强化网点阵地,提升服务体验

凭借网点数量众多、覆盖范围广泛的优势,邮储银行衡阳市分行将各营业网点打造成为金融教育宣传的 “主阵地” 以及服务客户的 “暖心窗口”。各网点利用电子屏滚动播放宣传活动口号、反诈宣传视频和金融消保电子海报,让客户在办理业务的等候过程中,轻松获取金融知识。同时,网点工作人员主动拓展服务,针对前来办理开户、转账、理财咨询等业务的客户,结合业务场景同步进行风险提示与权益保障内容讲解,将金融教育融入服务的全过程。此外,网点还专门设立金融知识咨询台,安排专人负责解答客户疑问,为客户提供 “一站式” 的知识讲解与服务指引,营造出 “宣传有力度、服务有温度” 的浓厚氛围。

推进邮银联动,扩大服务覆盖

为突破时空限制,使金融知识惠及更多群体,该行积极与邮政代理渠道协同合作,借助邮车、寄递包裹等贴近民生的载体,将金融消保知识与服务延伸到千家万户。在常宁、衡山等地,邮政投递车统一张贴金融宣传海报,成为移动的 “金融知识宣传平台”,在城乡穿梭过程中传播金融安全理念。衡山邮政分公司更是创新服务方式,在快递包裹外包装上张贴 “非法金融莫沾边,守住钱袋最关键” 等通俗易懂的文字贴士,让客户在收取快递时,就能及时获取实用的金融风险提示,以 “润物细无声” 的方式将服务送到客户身边,让金融安全理念融入日常生活的各个角落。

邮储银行衡阳市分行表示,下一步将进一步完善常态化金融教育宣传机制,以客户需求为导向,在普及金融知识、守护金融安全的同时,优化服务流程、提升服务质量,充分发挥金融助力提振消费的作用,以更优质的金融服务营造安全健康的金融环境,惠及百姓生活,助力消费者实现美好生活的愿景。(张晓晶)

作者 ZPJ

《邮储银行衡阳市分行金融教育宣传周:全方位守护金融权益》有36条评论
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