今年以来,中国石化湖南衡阳石油分公司积极响应国有资产提质创效号召,锚定2025年资产盘活任务清单,以“精准研判+策略攻坚”双线发力,成功激活蒸湘加油站闲置附属楼这一“沉睡资产”,为企业高质量发展注入坚实动能,打造了国有资产精细化运营的鲜活样本。

精准评估+差异挂网:下好价值挖掘“先手棋”​

“资产盘活的核心在于精准把握价值,盲目推进只会浪费资源。”中国石化湖南衡阳石油分公司经理潘晓卿在项目启动会上的讲话,为盘活工作定下基调。为实现价值研判零偏差,公司第一时间联合专业评估机构组建专项小组,对衡阳一处长期闲置的加油站附属楼(含一楼门面、二三楼场地)开展全维度“体检式”调研。调研团队不仅细致核查建筑年限、结构安全性、设施配套等物理属性,更聚焦地理位置核心价值——通过测算周边人流量、交通通达度、商业业态分布等数据,结合近三年区域同类资产交易案例,深度分析小微企业、培训机构等潜在群体的经营需求与支付能力,精准预判资产长期收益潜力。最终形成的科学评估报告,以扎实数据筑牢了盘活工作的“价值基石”。​

多维谈判+创新合作:打出效益提升“组合拳”

资产挂网仅一周,便吸引3家意向方申请合作。衡阳石油迅速抽调财务、法务、业务骨干组建谈判专班,推行“一需求一方案”的精准对接模式。面对二楼舞蹈室意向方的压价诉求,谈判团队以评估报告为核心依据,系统拆解地段溢价、空间优势、配套完善度等价值构成,将谈判从“价格博弈”转向“价值共创”,最终以超评估价1%达成合作,实现国有资产保值增值。在三楼盘活中,衡阳石油针对原改制单位重组企业的合作诉求,创新性提出“轻资产合作+长期收益共享”模式。围绕我方“降投入、保收益”与对方“求场地、提公信力”的核心诉求,经3轮深度磋商达成共识:由合作方全额负责改造与运营,衡阳石油以资产使用权参与两年后的收益分配,并约定优先续约权。此模式不仅减少前期投入,更锁定长期稳定收益,为供应链协同、客户资源共享等多元合作埋下伏笔,实现“1+1>2”的共赢效应。​

此次闲置附属楼盘活,不仅让沉寂资产重新焕发生机,更为衡阳石油积累了“分类施策、精准破局”的资产运营经验。下一步,中国石化湖南衡阳石油分公司将持续深化资产全生命周期管理,针对不同类型闲置资产定制个性化盘活方案,通过“一资产一策略”的精细运作深挖创效潜力,让每一项资产都成为支撑企业提质增效、高质量发展的“硬核力量”。​(骆彦佳 冯玲)

作者 ZPJ

《中国石化湖南衡阳石油分公司:精耕资产“责任田” 谈判破局创实效​》有32条评论
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