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中国石化湖南衡阳石油分公司：精耕资产“责任田” 谈判破局创实效​

作者ZPJ

9 月 30, 2025

今年以来，中国石化湖南衡阳石油分公司积极响应国有资产提质创效号召，锚定2025年资产盘活任务清单，以“精准研判+策略攻坚”双线发力，成功激活蒸湘加油站闲置附属楼这一“沉睡资产”，为企业高质量发展注入坚实动能，打造了国有资产精细化运营的鲜活样本。

精准评估+差异挂网：下好价值挖掘“先手棋”​

“资产盘活的核心在于精准把握价值，盲目推进只会浪费资源。”中国石化湖南衡阳石油分公司经理潘晓卿在项目启动会上的讲话，为盘活工作定下基调。为实现价值研判零偏差，公司第一时间联合专业评估机构组建专项小组，对衡阳一处长期闲置的加油站附属楼（含一楼门面、二三楼场地）开展全维度“体检式”调研。调研团队不仅细致核查建筑年限、结构安全性、设施配套等物理属性，更聚焦地理位置核心价值——通过测算周边人流量、交通通达度、商业业态分布等数据，结合近三年区域同类资产交易案例，深度分析小微企业、培训机构等潜在群体的经营需求与支付能力，精准预判资产长期收益潜力。最终形成的科学评估报告，以扎实数据筑牢了盘活工作的“价值基石”。​

多维谈判+创新合作：打出效益提升“组合拳”​

资产挂网仅一周，便吸引3家意向方申请合作。衡阳石油迅速抽调财务、法务、业务骨干组建谈判专班，推行“一需求一方案”的精准对接模式。面对二楼舞蹈室意向方的压价诉求，谈判团队以评估报告为核心依据，系统拆解地段溢价、空间优势、配套完善度等价值构成，将谈判从“价格博弈”转向“价值共创”，最终以超评估价1%达成合作，实现国有资产保值增值。在三楼盘活中，衡阳石油针对原改制单位重组企业的合作诉求，创新性提出“轻资产合作+长期收益共享”模式。围绕我方“降投入、保收益”与对方“求场地、提公信力”的核心诉求，经3轮深度磋商达成共识：由合作方全额负责改造与运营，衡阳石油以资产使用权参与两年后的收益分配，并约定优先续约权。此模式不仅减少前期投入，更锁定长期稳定收益，为供应链协同、客户资源共享等多元合作埋下伏笔，实现“1+1>2”的共赢效应。​

此次闲置附属楼盘活，不仅让沉寂资产重新焕发生机，更为衡阳石油积累了“分类施策、精准破局”的资产运营经验。下一步，中国石化湖南衡阳石油分公司将持续深化资产全生命周期管理，针对不同类型闲置资产定制个性化盘活方案，通过“一资产一策略”的精细运作深挖创效潜力，让每一项资产都成为支撑企业提质增效、高质量发展的“硬核力量”。​（骆彦佳 冯玲）

作者 ZPJ

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