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国庆中秋假期，衡阳雁峰区文旅市场火爆，传统文化魅力无限！

作者ZPJ

10 月 10, 2025

国庆中秋双节期间，湖南省衡阳市雁峰区以“市场主导、文化赋能、服务提质”为抓手，通过激发企业创新活力、深挖历史文脉资源、构建全域服务体系，实现文旅消费、游客接待“双增长”，交出了一份亮眼的成绩单。

市场主体唱主角 多元业态激发消费潜能

在雁峰区“文旅大舞台”上，企业成为创新表演的主力军。天嘉置业集团策划的“红色歌曲”主题音乐会，吸引近万名市民参与大合唱，现场飘扬的国旗构成红色海洋；市府路美食文化街区创新“文艺展演+阳台音乐+市集消费”模式，带动周边商铺客流量稳步增长；东洲岛景区引入专业演艺公司，打造“科技+艺术”沉浸式文旅体验，“九天玄凤”飞行与“民俗绝技”非遗表演形成古今对话。

游客边品尝美食边欣赏演出边拍照打卡，形成“吃、逛、玩、拍”一站式体验，实现“演出引流、文旅增收”的良性循环。

文化资源活起来 传统基因焕发现代魅力

船山书院内，AR技术复原王夫之讲学场景，这种“文化+科技”的体验产品把300年前的哲学智慧和千年衡州文化做成了爆款。回雁峰旅游区深挖“潇湘八景”文化富矿，二次元动漫主题展、传统祁剧《绣楼招亲》、华美汉服展同台亮相，实现了跨越时空的文化对话。

此外，东洲岛景区的川剧变脸、英歌战舞等非遗技艺与国潮电音节同频竞技，还有上百只大雁从东洲岛同步放飞，在江天之间勾勒出“潇湘八景·平沙落雁”的诗意画卷。雁峰区将这种“破圈”组合玩出了新花样，让传统文化焕发了现代魅力。

服务保障全覆盖 打造有温度的文旅环境

雁峰区在文旅服务品质上下足功夫，为游客提供全方位优质体验。节前，多部门联合开展文旅市场专项检查，针对重点景区制定“一景一策”应急预案，组建应急队伍。假日期间，部分重点景区通过智慧安防、单向通行、远端分流等措施，确保游客安全。节日期间，市府路美食文化街区游客如织，依然保持秩序井然，特色美食摊位前排起的队伍移动有序，展现了高效的服务管理水平。

雁峰区文旅企业精准策划各类文旅活动，满足了不同游客群体的需求，从红色歌曲爱好者到街舞青年，从传统美食探寻者到现代科技体验者，各类游客都能在雁峰区体验心仪的活动，享受到优质的文旅服务。

雁峰区通过市场主体的积极作为、文化资源的深度挖掘和服务品质的全面提升，成功打造了一个活力四射、文化浓郁的国庆中秋假期，为全区文旅产业高质量发展写下了生动注脚。（谢桥徕）

作者 ZPJ

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