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大三湘第十三届油茶花节盛况空前！创客大会引爆产业新机遇！

作者ZPJ

11 月 3, 2025

11 月 1 日，湖南大三湘茶油股份有限公司于东方树油茶庄园隆重举办第十三届油茶花节创客大会。此次大会以 “创客” 为主题，吸引众多行业领袖、实战专家、创客代表及全国合伙人、庄主齐聚一堂，通过多种形式共同探索油茶产业高质量发展新方向，为湖南千亿油茶产业注入创新活力。

聚势明道：秉持利他之心，共筑产业未来

油茶产业是湖南省乡村振兴战略的重点千亿产业，湖南在油茶林面积、茶油产量及产业综合产值方面位居全国前列，形成 “世界油茶看中国，中国油茶看湖南” 的格局。大三湘作为湖南茶油双龙头企业，十七年来深耕产业，连续举办十三届油茶花节，践行 “振兴油茶民族产业，带动千万农民致富” 使命。

大会上，大三湘创始人、董事长周新平以《以利他商道与合伙人共创大业》为题，阐释 “利他” 商业哲学，强调共创共享实现产业可持续发展。随后，利他商道商学院揭牌成立，由周新平与湖南卫视主持人、制片人李兵共同揭牌，标志着大三湘在商道传承与人才培养迈出关键一步。李兵以《善创者成》为题，结合自身视角，阐释 “利他初心” 与 “善创实践” 内涵。中国著名书法家尹向群赠予 “利他商道” 墨宝，诠释商道精神。此外，大三湘总裁周泉、股东代表唐杨松、营销中心执行总经理肖盛梅分别发表演讲，从不同角度分享见解与战略布局。

智慧赋能：AI 驱动营销新突破

下午的赋能论坛围绕 “以客户为中心”，五位嘉宾从品牌打造、餐饮融合等多角度探讨油茶产业多元化发展。大三湘市场部负责人彭盛宇展示 AI 技术在产品设计等领域实战应用；短视频负责人皮德贤解析如何通过内容 IP 打造影响力，助力创客流量破局。

沉浸式体验：五感同欢，焕发产业新活力

活动精心打造沉浸式体验环节，涵盖 AI 机器人互动、采茶果竞赛、茶油美食厨神赛、非遗打铁花、摇滚音乐会等内容，展现 “产业 + 文化 + 科技 + 艺术” 创新融合。茶果林间与厨房赛场活动热烈，将氛围推向高潮。非遗打铁花与摇滚音乐会压轴，呈现传统与现代的对话。

11 月 2 日，大会还设置短视频 AI 直播培训、万亩油茶基地溯源及南岳衡山心愿之旅，提供一站式平台。

本届油茶花节创客大会是利他商道与创新实践的深度交融。大三湘以茶油为媒、科技为翼、利他为核，携手全国创客共写中国油茶产业新篇章。即日起至 11 月 30 日，诚邀各界人士前往东方树油茶庄园，体验油茶文化与利他精神，践行美好愿景。

作者 ZPJ

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《大三湘第十三届油茶花节盛况空前！创客大会引爆产业新机遇！》有79条评论

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